Enticing offers pop up frequently online, on TV, and in stores for services or goods that you might actually use if they were legitimate. But are they? Is there a catch? If so, what is it? What are your real alternatives? This report looks at five of the most popular advertising come-ons.Read More
The discussion about the tracking of our activities, purchases, likes, and so forth has been focused online. Now comes news about tracking us in stores and other places offline. While stores have used various methods to track customers within the store, these have usually been anonymous. Now stores are taking advantage of technology and using information that is transmitted by smartphones such as the media access control (MAC) address and retailer’s or shopping apps. In addition, apps provided by retailers can collect personal data and information about buying habits.Read More
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